Jenny Engvall, Owner

When I first moved to England from Sweden in 1997, I was really excited to go to my first British wedding. The cake took centre stage at the reception and it looked beautiful, but when I came to eat it I was thinking, 'What’s this?!'. It was a really dry and boring fruit cake. I couldn’t believe someone would want this on the most special day of their life. In Sweden, cake is really important – we have a verb to describe meeting up with friends and family for coffee and cake – fika.
I got my first job in a bakery when I was 16 – I’m not a morning person, but remember loving waking up early to be in the bakery at 6.30am to smell the baking bread. I learned to make everything from wedding cakes to homemade ice cream.
I went to catering college and won a series of jobs at some of Sweden’s finest confectioners and restaurants. In 1997, I followed my dream and moved to England, working at The Ritz Hotel, making afternoon teas and cakes for London’s rich and famous. I made dessert for Mohamed Al Fayed and cooked for Julia Roberts. I moved on to work at The Compleat Angler hotel in Buckinghamshire, creating deserts for Kevin Keegan, Stephen King and Naomi Campbell. One evening we had a party of 120 guests in and amongst them was The Queen and the Hungarian president.
In 2007 I moved to Brighton. I love Brighton’s quirkiness and decided to set up a deliver-to-your-door cake company, that lovingly bake cakes that are as creative and beautiful as you.